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ATLAS - School of Design & Innovation has been established in curricular collaboration with Parsons School of Design, New York.
This unique partnership for curricular excellence ensures all ATLAS students have access to global contemporary curriculum, proven teaching learning methods, world class faculty and international exposure enabling our students to be the design leaders of the future.. Parsons School of Design is a world leader in art and design education and is ranked #3 globally by QS World University Rankings.”

4 Year Undergraduate Program in Strategic Design & Management

An interplay within Design Thinking & Business Strategy. The focus lies on preparing students to serve both as researchers of complex socio-economic issues and as thought leaders for establishing a culture of systematic innovation in a corporate environment. Strategic Design & Management discipline provides the required skills and thinking ability to the students to uncover a new opportunity for a product or service offering, generate deeper consumer insights, improve processes in a company and provide impactful customer experiences. Strategic Design & Management program develops the skill of investigating new ideas and offerings from the lenses of business investments and market potential – the “business viability” pillar of the Design Thinking approach. Strategic Design & Management professionals help organization achieve 10X growth by exploring and executing new business models and identifying routes to the market for new ideas. They thus enable organization to innovate and create disruption.

Strategic Design & Management Student Work

Projects designed by students under expert mentorship at ATLAS's state-of-the-art design studios

Our Relationship With Our Students Lasts For A Lifetime!

As you set foot in the campus, you join the gang of mavericks; leaders who dream to make a difference. It fills us with pride to see our students carry ATLAS in their hearts as they go about making a mark in the world. Read what some of them have to say about their beloved college.

Industry Stalwarts & Core Strategic Design & Management Faculty

Receive an insider’s view of the creative community as we bridge the gap between the industry and academia.

Employers and Partners

ATLAS alumni have been placed at numerous reputable companies, such as

Digital Impact SQ Raheja Universal Philips lifestyle Leo Burnett L&T Infotech KPMG JIO HRX Human Factors International Godrej fractal ink floating canvas company faasos bike bike bike

Masters Extension Program

Students extended their creative pursuit by requesting a Masters Extension from some of the most prestigious universities in the world


Semester 3

  • History of Design 1850 – 2000
  • Marketing, PR, and Branding
  • Managing Creative Teams
  • Information Visualization
  • School Lecture Elective

Semester 4

  • Intro to Design Studies
  • Liberal Arts Elective
  • Program Elective (Service Design)
  • Quantitative Reasoning
  • Research and Development Methods 1

Semester 5

  • School Lecture Elective
  • Integrative Research and Development
  • Financial Management
  • Business Design and Planning
  • Program Elective

Semester 6

  • Liberal Art Elective
  • Strategic Management
  • Innovation: Discussion
  • Program Elective
  • Business Models, Entrepreneurial Strategy
  • Internship

Semester 7

  • Liberal Arts Elective
  • Senior Project 1: Capstone
  • Portfolio Strategy: Lecture + Workshop
  • Program Elective
  • Business Regulations and Practices

Semester 8

  • Ethical Decisions and Leadership
  • Liberal Arts Elective
  • Senior Project 2: Capstone
  • Program Elective

ATLAS Challenge

The primary objective of the ATLAS Challenge is to get to know our aspiring students better and assess if ATLAS is the right home, the apt space for students to grow their creative skills for the next 4 years. The ATLAS Challenge is a holistic evaluation of skills, passions, inspirations and motivations. Through this selection process, we look for young change-makers who have a burning desire to pursue a career in design and set themselves on a path to empower the world and make a difference through design innovation and entrepreneurial leadership.


Candidates currently in the 12th grade & will be appearing for a 10 + 2 examination
(e.g. IGCSE- A levels, CBSE, HSC, IBDP, ISC etc.), or its educational equivalent in any discipline (e.g.: Science, Commerce, Arts) with an interest in Design & Innovation are eligible to apply. The upper age limit is 21 years at the time of application.

To know more about other Undergraduate Programs, download our brochure


If you have already applied, and want to continue your application further